Digital Marketing

The Tipping Point- How Amazon Fire will change retailing

Amazon recently unveiled its smartphone Fire in the US. While little is being talked about its smart phone feature, what . Read More

4 Digital marketing initiatives every business must have

In today’s digitally connected world it’s no longer a question of whether a business should be on the Internet. It’s more about where all should I be. Like . Read More

8 common reasons why email marketing fails.

The other day I accepted a LinkedIn request from a young lady to connect. A short while later I got a prospecting email in my inbox from her. Apart from the bad English grammar, . Read More

Small Business Primer to Using LinkedIn

Alright. You’re wife’s sister and your next door neighbor along with your 14 year old daughter have told you that you need to be using social media for your business. That . Read More

7 questions to ask before spending on Digital Marketing

If you are running a small or mid-sized business like me, chances are high that you’ve probably questioned yourself umpteen times, button holed your friends in marketing and read up like crazy . Read More

6 Simple tips how NOT to choose the wrong agency

Gone are the days when choosing a marketing communication agency was as simple as picking out the Yellow Pages and letting your fingers do the walking. All you had to do to distinguish the . Read More

How to stay popular in the SEO world

Content generation and marketing is one of the rising trends in the digital world. Content is selling like hot cakes in today’s marketing world. Extraordinary yet easily understandable content is a must . Read More

6 business services you can find in B2B Services Marketplaces

In my last blog, I touched upon 10 B2B Marketplaces that every product manufacturer should be on. This time around, let’s take a look at the other side of the spectrum of . Read More

10 B2B Marketplace pegs to hang your global business on

Every entrepreneur has a secret wish, a wish he mostly keeps within himself for fear of being ridiculed or laughed at by his peers. That’s the wish that he could become a . Read More

10 Bootstrapping tips for entrepreneurs

If wishes were horses, beggars would fly.This sums up the combined wishes of all entrepreneurs when it comes to marketing. Everyone would like to have more, only some manage to find the money . Read More