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3 Rules to generate leads via content marketing
Lead generation through content marketing is like going to Siberia. Everyone knows where it is but only a few manage to reach there and even lesser manage to survive it. That being said, today content marketing is the ‘in thing’ among b2b marketers as they scramble to develop a comprehensive content marketing plan for their business.
A good quality content marketing plan helps businesses Read More
6 reasons to outsource your digital marketing
Today is the era of Do It Yourself (DIY). The internet has provided companies, especially small business’s the degree of freedom to do literally everything themselves. SaaS firms have started offering business . Read More
Using LinkedIn Posts to promote your business
LinkedIn Post is a facility provided by LinkedIn where a subscriber could post articles and view points and have it read, shared and commented upon by his followers. Unlike the normal status update posts . Read More
Recent Articles
Advertising the Advertising Agency
Or call it Marketing the Marketing Agency. If you’re not among the big 10 in your industry vertical in marketing communication, chances are you’re always scouting for . Read More
4-step rule to selecting the right marketing service provider
If you are in marketing buying services you’re likely to have faced this problem several times. How do you select the right agency for your project? Should I chose the one . Read More
Tracking Direct Mail
Let’s take a look at the real reasons many authors write blogs or offer up solutions as to tracking direct mail on numerous social media and websites. The hidden agenda is to . Read More
Marketing Recipe
Let’s be clear - Sex sells! Part #1
OK, so do I have your attention now? That is how long you have to grab the attention . Read More
Creating a website that sells your company
For most businesses today, having a website is akin to having a visiting card. And just as there are visiting cards that you dismiss without a thought, the Internet is filled with websites that . Read More
Pacing for Pitches and Presentations
Pacing for Pitches and Presentations
And I’m not talking about walking back and forth because your anxious, I’m talking about pacing in speaking, ESPECIALLY in webinars, . Read More
5 steps to better PR for your business
PR can be a powerful promotional medium for businesses if used correctly. However for most organizations hiring a PR agency is down in the totem pole of marketing spends because many organizations believe that . Read More
Is Facebook marketing bad for businesses?
I recently came across an interesting post titled Facebook pages are bad for small businesses. In it, the author recounts his experience . Read More
Essential guide to successful trade show participation
For every business, big or small, participating in trade shows is an effective way to engage and sell your products to prospective buyers. It provides a unique un-matched marketing route to meeting new buyers, . Read More
Conducting a Business Event- 9 steps to follow.
Business to Business Event Marketing is a tried and established route to increase your business leads and sales. If you’re business involves selling to other business, then event marketing should definitely be . Read More
The Tipping Point- How Amazon Fire will change retailing
Amazon recently unveiled its smartphone Fire in the US. While little is being talked about its smart phone feature, what . Read More
Doing Good to Make Good
As our company has grown, we receive many requests from the nonprofit, charitable world for donations, as well as pro-bono or “in kind” services. My first reaction leans towards yes, but . Read More
Why Entrepreneurship is Risk Free ?
It has been said often 'No risk, No reward' and recent punchline of Nike also says 'Risk everything'. What is the actual definition of risk ? Is there a risk in entrepreneurship ?
While . Read More
5 steps to winning new clients
If you are in a client management or business development role, this article is for you. Finding a client today’s fiercely competitive environment is 90% smart work and 10% hard work. Far too often . Read More
4 Digital marketing initiatives every business must have
In today’s digitally connected world it’s no longer a question of whether a business should be on the Internet. It’s more about where all should I be. Like . Read More
