Project Brief

Project Name

Market Storming



Synopsis

We are looking to hire a BTL firm to undertake a large scale market storming exercise for one of our clients. The selected agency would need to deploy Feet on Street in Markets – Tier 2 downwards towns all India. Team of 10 FOS Sales Executives Will approach Retailers in different product categories and sign them for offering their products on the marketplace for sale. The client is a leading ecommerce player in India. Agency will be responsible for the overall management of the on ground team and the activity, Team recruitment, Achievement of laid out Seller Signup Targets , Compilation of daily reseller signups & reports. For more information please write to



Project Budget Range

INR INR 200000 - INR 500000



Proposal submission deadline

Saturday, August 30, 2014



Brief Outline

We are looking to hire a BTL firm to undertake a large scale market storming exercise for one of our clients. The selected agency would need to deploy Feet on Street in Markets – Tier 2 downwards towns all India. Team of 10 FOS Sales Executives Will approach Retailers in different product categories and sign them for offering their products on the marketplace for sale There is no signup fees for the retailer, but he will have to submit all the statutory documents, give his product list for listing along with the photographs and price.



Project Objective

To Increase the seller base for the marketplace. The client is a leading eCommerce player in India. Agency will be responsible for the overall management of the on ground team and the activity •Team recruitment •Achievement of laid out Seller Signup Targets •Compilation of daily reseller signups & reports. (Final reporting structure / formats will be prepared in consultation with the Client)