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By Rajesh Menon
Creating a website that sells your company
For most businesses today, having a website is akin to having a visiting card. And just as there are visiting cards that you dismiss without a thought, the Internet is filled. Read More
5 steps to better PR for your business
PR can be a powerful promotional medium for businesses if used correctly. However for most organizations hiring a PR agency is down in the totem pole of marketing spends beca. Read More
Is Facebook marketing bad for businesses?
I recently came across an interesting post titled Read More
Essential guide to successful trade show participation
For every business, big or small, participating in trade shows is an effective way to engage and sell your products to prospective buyers. It provides a unique un-matched mar. Read More
Conducting a Business Event- 9 steps to follow.
Business to Business Event Marketing is a tried and established route to increase your business leads and sales. If you’re business involves selling to other business, . Read More
The Tipping Point- How Amazon Fire will change retailing
Amazon recently unveiled its smartphone Fire in the US. While l. Read More
5 steps to winning new clients
If you are in a client management or business development role, this article is for you. Finding a client today’s fiercely competitive environment is 90% smart work and. Read More
4 Digital marketing initiatives every business must have
In today’s digitally connected world it’s no longer a question of whether a business should be on the Internet. It’s more about where all should I be. Like . Read More
8 common reasons why email marketing fails.
The other day I accepted a LinkedIn request from a young lady to connect. A short while later I got a prospecting email in my inbox from her. Apart from the bad English gramm. Read More
Small Business Primer to Using LinkedIn
Alright. You’re wife’s sister and your next door neighbor along with your 14 year old daughter have told you that you need to be using social media for your busin. Read More
7 questions to ask before spending on Digital Marketing
If you are running a small or mid-sized business like me, chances are high that you’ve probably questioned yourself umpteen times, button holed your friends in marketin. Read More
6 Simple tips how NOT to choose the wrong agency
Gone are the days when choosing a marketing communication agency was as simple as picking out the Yellow Pages and letting your fingers do the walking. All you had to do to d. Read More
6 business services you can find in B2B Services Marketplaces
In my last blog, I touched upon 10 B2B Marketplaces that every product manufacturer should be on. This time around, let’s take a look at the other side of the spectrum . Read More
10 B2B Marketplace pegs to hang your global business on
Every entrepreneur has a secret wish, a wish he mostly keeps within himself for fear of being ridiculed or laughed at by his peers. That’s the wish that he could become. Read More
10 Bootstrapping tips for entrepreneurs
If wishes were horses, beggars would fly.This sums up the combined wishes of all entrepreneurs when it comes to marketing. Everyone would like to have more, only some manage . Read More
